Wednesday, September 10, 2008

American Apparel's Theda and Noura

This is one of my most beloved projects. Allow me to introduce to you, American Apparel's premiere models, Theda and Noura!

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With the ever changing political climate, Theda and Noura felt it was their social obligation to find out what the people are thinking. Take a look.



After American Apparel's CEO Dov Charney is charged with multiple sexual harassment lawsuits, it's up to Theda and Noura to save the company. But first, a video used to help, or hinder, Dov's case. You decide.

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When Dov is put in jail Theda decides to embark on a new ad campaign with Hollister Von Dutch. The clothing ads are less than desirable and cause a break up between Theda and Noura. It's now up to Noura alone to preserve American Apparel's reputation.

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